The Frame Edit

Posted on November 29, 2016 by Amelia Ebdon

The next in our series of Women’s Edits comes courtesy of fitness revolution, Frame. Known for its feel good, energetic and fun-filled classes, Frame is more than just a regular gym session. With a ‘drop in’ and pay-as-you-go Frame Card model, keeping fit and healthy, both body and mind, can fit in seamlessly with your work/life balance – something that suits the Alice Made This studio down to the ground! We speak to founder Pip Black about how the business started and curating The Frame Edit.

The Frame Edit | Alice Made This

The Frame Edit | Alice Made This

“I met Joan back in 2007 whilst we were both working in advertising,” Pip tells me. “It was heavy on the fun, food and going out, but all of that starts to take its toll! We both used to regularly play sport and missed the feeling, but couldn't find anything in London which offered variety, a sociable atmosphere but not too much commitment. We also wanted to focus on changing the conversation and motivation behind girls getting into fitness (read: it's not a punishment for having too much so-called 'bad' food and drink).”

“We opened our main studio in King's Cross a year ago,” she continues, “with a timetable full of all of the classes we offer (everything from yoga, reformer Pilates and barre to fitness classes and more). But, as we got to know our Frame yogis, we realised a tranquil space away from the pounding beats of Dance Cardio would give them an urban oasis to practice in. The yoga studio  - complete with a wall of House of Hackney's iconic palm print wallpaper - is behind the main studio and accessed by walking through lovely gardens.”

The Frame Edit | Alice Made This

The Frame Edit | Alice Made This

“Yoga is well known for its stretchy side, which makes it an ideal pairing for any of our more high intensity classes to help prevent injury and promote muscle recovery. But what a lot of newbies to yoga don't realise is just how strong a practice it is. You will develop strong shoulders, arms and core if you regularly practice Frame Yoga, Vinyasa Flow, Power or Rocket! And become more flexible in the process.”

Reflecting the balance and strength required for yoga, and its unique benefits for both men and women, The Frame Edit combines the lateral pleat of the Quinn with the petite bead of the Hope, pairing focused details and strong silhouettes. A clean and precise necklace celebrating British industry that can be worn together or separately, dressed up or down. I ask Pip how they curated their Edit and which Alice Made This pieces they would recommend for their male Frame members this Christmas.

The Frame Edit | Alice Made This

The Frame Edit | Alice Made This

“We narrowed it down to three combos actually,” Pip tells me, “and then polled the team! Ultimately we love the industrial feel of these parts - if you visit any of our studios, you'll see this is definitely our vibe - and chose pendants which sit on the chain (as opposed to hanging or swinging down) to keep it wearable and easy.”

“For men, we love the simplicity and versatility of the Matthew brass and steel cufflinks, the Bancroft M6 and P6 bracelets and the Morris brass key ring. Beautiful raw materials and timeless designs.”

Photography by JKF MAN

Shop The Frame Edit


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