AMT Youth Programme | Young Creatives Testimonials
I was recently asked a question in an interview about our Youth Programme and it made me think it would be lovely to share some testimonies that AMTYP young creatives have written.
"As a small brand making a meaningful impact through this programme, how does it feel to create real change for the young people involved?"
I underestimated this actually! I am blown away by the impact that ‘a foot in the door’ can do for a young passionate creative. It allows them to then blow that door open and drive through to their next path with the confidence and gravitas that they deserve. The young creatives that have come through our programme to date are self-driven, intelligent, willing to learn and have a beautiful conviction that I am always so rewarded by. The youth today are often brushed off but I am so grateful to get time with them to collaborate, share, learn and watch. It is a real privilege. I actually collated a few testimonies from some of the alumni, as it feels wrong for me to speak for them...
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“This programme has been nothing short of life changing. It’s easy to underestimate the significance of initiatives like AMTYP, but for someone like me—someone with no understanding of the creative industry, no connections, and no financial means to explore their potential—it was a lifeline. What do you do when you sense you have creative talent but no way to develop it? Who do you turn to when the doors to opportunity seem firmly closed?
Before AMTYP, I knew I had a passion for photography, videography, and other creative arts, but I felt stuck. I lacked the resources, guidance, and opportunities to transform those passions into something meaningful. Then, through my school, I was introduced to AMTYP, and my world began to change. The programme opened my eyes to career paths I didn’t even know existed, connected me with industry-leading professionals, and gave me the chance to work alongside them. Most importantly, I received a grant to purchase a camera—a tool I had always dreamed of owning, which became the first step in turning my ambitions into reality.
Three years later, the experiences and opportunities AMTYP provided have allowed me to explore careers in creative strategy, brand strategy, and beyond. Without this programme, I wouldn’t be where I am today. AMTYP didn’t just transform my life; it reshaped my understanding of what’s possible in the creative industry. It opened doors to spaces I never imagined I could access—an opportunity that has been nothing short of vital and an incredible blessing.”
Karis, 2021 cohort
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“I never thought that applying to be a part of this programme would change the trajectory of my life so much. My passion for photography and videography was sparked, when I first held my first camera during my work experience week. Ever since, I have used the creative and networking skills that I learnt during the programme to further develop my passion. I’ve met people who have truly inspired me to truly perfect my craft and I still use the camera that I received regularly. I’m honestly so grateful for Alice, Inez and everyone else that contributed to making these opportunities available.”
Aminata, 2022 cohort
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"Opportunities, whether big or small, are some of the greatest gift’s life can offer. For young people, breaking into the creative industry can be incredibly challenging, especially without the advantage of family or friend connections. That’s why receiving a helping hand from an organisation like AMTYP can be truly life changing. It boosts your confidence to reach out, network, and establish meaningful connections. The program not only helps you determine your next steps and career path but also provides the chance to meet other creatives your age who share similar backgrounds and aspirations. As a young Black creative, having a community is invaluable—not only for fostering belonging but also for gaining visibility and support in navigating the industry. Opportunities like this instil reassurance, and reassurance is one of the most powerful tools a young person can have."
Tai, 2023 cohort
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“The Alice Made This Youth project has had a profound and lasting impact on my life, shaping my personal and professional growth in ways I could never have imagined.
Through the invaluable work experience provided, I gained a deeper understanding of the diverse roles within the creative industry. The connections I made through Alice Made This have continued to open doors beyond the project itself, such as the opportunity to exhibit my work with Drakes on Saville Row. Additionally, the grants offered by Alice Made This have been instrumental in elevating my work to new heights. Without their financial support, I would not have been able to achieve a distinction in my final major project at the Brit School. The alumni network associated with the project is another extraordinary benefit, offering a constant flow of opportunities, from bursaries to workshops, ensuring ongoing development.
Ultimately, I owe much of my current success to the mentorship and support I’ve received from Alice and Inez. They've guided me in crafting a path for my future, and I am incredibly grateful for the doors they've opened and the confidence they've instilled in me.”
Jacob 2023 cohort
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“AMTYP has honestly impacted me in such a positive way. From the first correspondence that I had with them, they were responsive to what I wanted to explore creatively (visual arts + music), and helped me with my work experience applications and CV. I managed to gain work experience at black kite studios as well as Warner music group with the help of AMTYP, which I am incredibly thankful for as both these companies provided me with a lot of knowledge as well as networking opportunities. I believe that AMTYP should win, as they are helping unrepresented young people like me, feel seen in the creative industry, which I believe is very important. Since I joined the youth programme, I feel as though my self-esteem has gone up, since I feel like I belong in these creative spaces I’m exposed to. This is because I see more people who look like me who are also on the programme, but also because I am being treated like a priority and not secondary. AMTYP really care, and they honestly show it. Being in year 13 now, I didn’t think this time last year I would have been able to spend £500 on only creative equipment to help me better my skills and advance my career. So, the fact that I have achieved this through AMTYP is honestly so impactful to me, as I know that I can think back when I’m older and appreciate that I was encouraged to continue with my passions by AMTYP.”
Ayanna, 2024 cohort
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"With my AMTYP experience, it really did help me gain insight into the creative industry in a way previous work placements haven't. It truly opened my eyes into all the creative roles that fall together when creating a project, and all the planning and work that goes into it. A few things I learnt was the importance of networking, having a passion for something and not being afraid to travel down a road you may not know, because you never know where it might end up taking you. It was really fascinating hearing about the journeys these likeminded, creative individuals had, how they got to be where they are now.
A word that stuck out to me was "multi-disciplinary". I think often times creative people can get stuck in their minds, thinking they have to narrow down their talent to be successful, so it was beyond inspiring to see creative people flourish in multiple different roles within the same industry, and to see how many artists almost juggle between their talents.
I just want to thank you for this opportunity, I feel like this was a very eye-opening experience for me and I honestly couldn't have had a better time!
Kieren, 2025 cohort
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We are So grateful to our Sponsors, without whom none of this would be possible. The reality of small, independent business in the current climate is that we are fairly cash strapped. Please continue to support us by gifting our jewellery. It is much more than just jewellery!
In addition, our sponsors donate dedicated funding to the AMT Youth Programme to allow it to function. The more funding we gather, the more young creatives we can offer this experience to. If you have a CSR / DEI team that has funding available for opportunities like this, please share this with them and get in touch with us on the email below. We would. LOVE to chat to you. :)
