Our gold jewellery has a beautiful richness. As a metal, gold is considered one of the most precious metals in the world. Together with this, the brain interprets gold as opulence, material riches and indulgence. Additionally, we have all been educated to consider gold as the sign of success, known for achievement, accomplishment and triumph. Whether a gold star at school or an Olympic medal for first place, gold suggests that it is the no.1!
When worn, gold jewellery is so much more than opulence and indulgence. Psychologically, gold is considered liberal and giving, humane, adoring and thoughtful. As a hopeful and positive colour, the metal gold adds extravagance and warmth to everything and is considered to light up and upgrade the things around it.