Alice Made This is a British jewellery brand for men and women. It was founded with a clear and precise intention: to create Engineered Simplicity. We use British industrial engineering methods to offer simple and refined accessories and jewellery.

Alice Made This was founded in 2012 to design simple and refined objects of desire. Based in South East London, we are inspired by form, proportion and geometry, with a passion and respect for materials at our core. Using British industrial experts, we design Men’s accessories and Women’s jewellery that is informed and inspired by their techniques.

We work with materials including copper, gold, silver, rose gold, brass and steel, and are continuously driven by the human elements, stories and processes behind our British factories. This approach has seen us expand from our foundation of cufflinks, to a full collection of British made accessories and jewellery, for both men and women. Our collections now include lapel pins, cuff bracelets, shirt studs, necklaces, statement rings and reversible earrings amongst others.

Throughout our design process, we are continuously searching for new techniques that intrigue and inspire us. Whether it’s our Aerospace factory that usually makes aeroplane parts, or one of our post-production techniques like blasting, these industrial methods allow us to share stories, knowledge and develop our collections. Our objective will always remain the same: timeless designs using British factories. We create Engineered Simplicity.