“You don’t have to be the leader of a global movement or household name. It can be as small scale as chipping away at the warped power relations in your work place. It can be passing on your knowledge and skills to those who wouldn’t access them otherwise. It can be creative. It can be informal. It can be your job. It doesn’t matter what it is, as long as you’re doing something.” Reni Eddo-Lodge
This quote really struck a chord in Reni’s book ‘Why I’m No Longer Talking to White People About Race.’ Over the last few months we have chatted to a number of people about how to make a tangible change and how best to continue to drive anti-racism and affect systemic change. Chatting in much more depth with Bola Odusina and with Chris Lambert, about past, present and future, we have digested these conversations and are excited to initiate the AMT Youth Programme.
Teaming up with London based, creative and fashion enthusiast, Bola Odusina, we introduce a youth programme supporting 16 -18 year old black young people in South East London, to get experience, opportunities and support in the creative industries.
We are excited to support London’s young creative community in gathering experience and developing a network. The programme will offer two weeks of creative shadowing per applicant and will allow the participants to experience the breath of skills and opportunities in an SME, as well as the variation of roles in the creative and retail sectors. Alice Made This will commit time and energy to this project and drive our network to support, collaborate and evolve this into a bigger and bolder programme.
To support our programme we have launched the Change Bracelet, exclusively on our website. An evolution of our Bancroft 4mm bracelet the Change Bracelet is offered in gold and silver and has been created to drive local opportunity and change. The bracelet has a coarse blasted finish on one end, gradating through to a polished finish at the other end. This unique finish is created to represent change. Wear it to represent and to remind you to be active in driving this change. Profits from the sale of these bracelets will generate a fund used to directly support our Youth Programme students individually, in funding additional training, equipment and access to further creative support.
“We are committed to taking action with anti-racism. Our studio has always been in Southwark and its multi-cultural community is what has kept us here. We are committing our time, experience and network to our local black community, to support their journey in finding a future opportunity in the creative world. I had the privilege of going to Art College and on to further education. Without this I would not have understood the breath of roles and opportunities there are in the creative industries. The programme will offer insights into business, design, retail and e-commerce, and will support additional training and associated equipment for each student in areas such as photography, digital, CAD and more, through the profits of the Change Bracelet. I am so grateful for the networks of amazing people I have gathered over the course of my career and we have reached out to friends and colleagues to get involved in various capacities. Working closely with our industry friend Bola Odusina, we are building a team of creative professionals to be on hand as advisors, mentors and more. Our current support network includes some brilliant people, and we are working with Southwark Council to connect with creatives from schools and local groups. We really look forward to meeting, collaborating and learning from the creative faces of the future.” Alice
“I am very excited to be involved in the programme supporting the local black community to gain experience in the creative industry. The applicants will have access to a strong network of creative professionals with a breadth of skill sets. The goal is to provide a glimpse into the creative world through day to day experiences, advisors and mentors. I hope this will encourage students to pursue a career within the industry equipped with resources and training. I have been fortunate enough to have a fantastic network of people supporting me and it is great to be able to provide the same for others." Bola
All photography by Jamie Ferguson.
We are teaming up with some amazing partners who will be supporting our shadowing programme.
- Becky French, Creative Director, Turnbull & Asser.
- Charlie Casely-Hayford, Director, Casely-Hayford.
- Chris Lambert, Olympian and digital marketing director.
- Chris Thomson, Art Director, Studio Thomson.
- Christopher Raeburn, Creative Director, Raeburn.
- Clare & Rebecca Hopkins, Founders, Balance Me.
- Estelle Theobald, Founder, Canopy Beer.
- Jamie Ferguson, Art director & Photographer.
- Johnny Dowell, King Nerd.
- Kenny Ho, Art Director and Stylist, @kennyhostylist.
- Michael Hill, Managing Director, Drakes.
- Olivia Francis, Founder, Hamilton and Hare.
- Paul Jenkins, Tripledoublestudio.
- Rikesh Chauhan, Social media manager, The Rake.
- Simon Noall, COO, Papier.
- Terry Betts, Head of Business Development, Thread.
We are also working with Southwark Council.
This group of creatives and professionals will be growing by the day so please connect with us if you would like to get involved as a partner: email@example.com
If are 16-18 years old, based in Southwark and you would like to participate in our AMTYP please connect with us: firstname.lastname@example.org
We appreciate that the bracelets may not be accessible for everyone. If you wish to support the programme we have also created a few donation products. These donations will go directly to the young people who participate in our programme in the form of future training and equipment.