The history of Pitti Uomo

It’s that time of year again! Alice and Ed (and their two children) are currently at Pitti Uomo in Florence showcasing the new collection from the team here at Alice Made This. An exciting trip for our brand, but also a chance to celebrate Father's Day as a family and spend some quality (and slightly manic!) time together. While we keep everything running smoothly here at the studio, preparing to share some exciting pieces that we’ve been working on with you, we take a look at the history of Pitti and why it continues to be such an important event for us.


The origins of Pitti date back to the early 1950s, with the first fashion shows being staged in the Sala Bianca in Palazzo Pitti, Florence - marking the birth of Made in Italy as an internationally recognised stamp of success. With its rich artistic and cultural heritage, the fashion shows added to “destination Florence” and its growing reputation as a city of style.

Held twice yearly, Pitti Uomo is one of the world’s most important platforms for men’s clothing and accessory collections. Having achieved international stature as a leading fashion fair, Pitti is pivotal for launching new projects in men’s fashion and determining future trends.


Today, Pitti Uomo is set in the Fortezza da Basso, a Renaissance era military complex that consists of eighteenth century structures, fortress walls and customs houses. The city’s first train station, the Stazione Leopolda, is now the venue Pitti uses to stage events and exhibitions highlighting contemporary living, art and culture. The history of Italian fashion, from the fifties to the present, continues to thrive here and we are always excited to be a part of it.

Not only is Pitti Uomo a great opportunity to showcase our collections, meet with our contemporaries and talk to potential buyers, but it provides a continued source of inspiration for us and the evolution of our designs. Follow us here on Instagram to stay up to date with the materials, geometry and architecture that we find interesting during our travels.

Top photo by JKF Man.