Alice Made This core values

As we regroup after New Year and head straight into the excitement of Pitti Uomo, we wanted to take some time to reflect on the core values of Alice Made This – the values that we carry with us through every piece we create and every project we complete.

As we grow and explore new products, inspirations and processes along the way, our foundations and our customers always remain the integral things to us and our brand.

Alice Made This started when Alice and Ed struggled to find cufflinks for their wedding. We were founded to do something clean and fresh in the men’s accessories space and offer our customers a refined and precise product made from timeless raw materials. Whether we have moved into men’s accessories outside of cufflinks, or launched collaborations and our women’s collection, this purpose hasn’t changed.

Today we work with eight British factories, working with their industrial processes and teams of experts to produce our clean and honest collections. Be it our Aerospace part manufacturer or dedicated Silversmith, we have close relationships with all our factories and our designs stem directly from their experience and their techniques.

Over the next few months we will be launching new processes, products, collaborations and stories of British manufacturing, all the while listening to your feedback and continuing to offer the best service we possibly can.

Our objective remains and always will remain the same: innovative designs using British factories. We are refining industry.

Photo by JKF Man