McLaren F1. McLaren cufflinks and key ring.
To celebrate the 50th Anniversary of McLaren Formula 1, Alice Made This partnered with McLaren to design a collection of steel cufflinks and a key ring made using genuine McLaren car parts.
McLaren entered Formula 1 in 1966 under the leadership of Bruce McLaren. For 50 years, McLaren has been one of the most successful teams in history. To commemorate this anniversary, we gave supporters the chance to own a part of that history. Using genuine car components, we partnered with McLaren, and created a number of specially designed accessories.
The project began with Alice Made This delving through the McLaren archives for parts from unique cars that also offered interesting materials, forms and details. From this, we partnered with our Aerospace factory to create a set of limited edition cufflinks and a key ring.
Get in touch to discuss Studio AMT and how we can work with you: firstname.lastname@example.org.