Showcasing precision and British industry, Alice Made This designed this limited edition key ring, inspired by McLaren in Formula 1™ and celebrating the McLaren Technology Centre.
For over 50 years, McLaren has been one of the most successful teams in history. The McLaren Technology Centre key ring is made using precision engineered, high performance stainless steel and comes in a refined black cotton dust pouch and McLaren Honda clean black box. The Technology Centre is designed to represent the company's engineering expertise.
Viewed on plan, the McLaren Technology Centre building is roughly semi-circular, with the circle being completed by a lake, which forms an integral part of the building's cooling system. Reflecting this detail, the key ring features a two phase (dry and wet) shot blasted finish with a bright spun diamond engraved architectural plan, with precision milled machined marks and the natural reflectivity of the steel illustrating the prominence of the lake in both form and function.
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