May 22, 2016
To celebrate the 50th Anniversary of McLaren in Formula 1, Alice Made This is proud to have partnered with McLaren to design a collection of steel cufflinks and a keyring made using genuine McLaren car parts.
McLaren entered Formula 1 in 1966 under the leadership of Bruce McLaren. For 50 years, McLaren has been one of the most successful teams in history. To commemorate this anniversary, we are giving supporters the chance to own a part of that history. Using genuine car components, we have partnered with McLaren, and created a number of specially designed accessories.
The project began with Alice Made This delving into the McLaren archives for parts from unique cars that also offered interesting materials, forms and details. From this, we created a set of limited edition cufflinks and a keyring.
Designed by Alice Made This, unique McLaren car parts have been integrated with our precision turned process and transformed into these limited edition products.
Championing engineering and innovation in Britain, we are excited to bring to life a part of McLaren's history using these methods.
Each McLaren component has been hand selected for its suitability and heritage so it can be translated into clean, precise, honest and refined accessories. The process starts with initial concept sketches, and is developed using 3D printing techniques to fully understand and access proportions. Finally, we match material quality with product function, and through precision turned technology, manufacture the items in our Aerospace factory in Hertford.
To celebrate the launch of the collection, we spoke to Nigel Moss, Merchandising & Licensing Director at Team McLaren Ltd, about the project.
“McLaren is renowned for creating engineering art whereby function always follows form, but the end-product is a thing of beauty. Due to the continuous process of development, McLaren engaged with a young British design talent – Alice Walsh, who heads Alice Made This – to transition redundant McLaren components into ‘objets d’art’ that can be utilised in everyday life in the form of cufflinks and keyrings, for example. The limited edition launch collection was inspired by McLaren’s commemoration of its 50 years of grand prix racing in 2016.”
By combining our industrial processes and precise design aesthetic with raw McLaren parts, representing the heritage of one of Britain's most recognised and innovative brands, we have created wearable pieces of Formula 1 history - refining McLaren's components into clean, honest accessories.