#AMTDetox - 'a' shoot with Penguin

January 31, 2017

The second in our #AMTDetox series sees us shooting some of Penguin Classics’ beautifully refined editions, paired with a selection of precise Alice Made This pieces. Not only is Penguin synonymous with British heritage, it represents quiet time, intellect and storytelling at its finest. It encourages calm, consideration and challenging ideas, all things that we value here in the Alice Made This studio both in and outside of our work.

Reading is not only a great way to unwind and escape, but it improves our language and brain development. By treating the mind like a muscle to be trained, we turn to books to inspire all of our collections – researching our processes, materials and the stories behind them.



Penguin’s history also aligns with our attention to detail and military ties. The first Penguin books were published by Allen Lane in 1935, costing the same as a packet of cigarettes and colour coded for ease: orange for fiction, blue for biography and green for crime. The first Penguin classics came later with Homer’s The Odyssey being published in 1946.

Sharing our respect and admiration for Britain’s Armed Forces, Penguin also published the first four Puffin Picture Books in 1940 to help evacuated children settle into their lives in the country and, in 1942, it set up an Armed Forces Book Club to offer comfort to soldiers away from their loved ones.



Today, Penguin continues to be one of our country’s most well-loved brands, publishing thousands of wonderful stories for millions of eager readers worldwide. The Happy Reader, a collaboration between Fantastic Man and Penguin Classics, adds another layer of storytelling by offering book-lovers an in-depth conversation with a famous bookworm as well as a carefully curated and considered magazine.

Whether you prefer fiction, non-fiction or getting lost in the pages of a magazine, making time to read and learn something new is great for the mind (and the stress levels!). With so many clean and honest designs to choose from, why not join us in taking some time out this week to curl up with a good book and switch off from the world outside of the pages.

Shop the shoot