'a' conversation with McLaren

Posted on May 25, 2016 by Amelia Ebdon

McLaren cufflinks | Steel cufflinks | Alice Made This

In celebration of McLaren Formula 1's 50th anniversary, Alice Made This is proud to have partnered with McLaren on a limited edition collection of steel cufflinks and a key ring, made using genuine McLaren car components.

The pieces use parts from the MP4-23, the car that won the 2008 World Drivers' Championship in the hands of Lewis Hamilton, and the MP4-27, the car that Lewis Hamilton and Jensen Button drove that had success in the Constructor Championship for the team in 2012. The cufflinks are made using precision turned technology and combine raw industrial parts with a clean, refined aesthetic. The key ring comes from the Mp4-28, driven by Jenson Button and Sergio Perez, and allows the owner to carry a piece of McLaren history - an honest example of British racing heritage and industrial innovation.

McLaren cufflinks | Steel cufflinks | Alice Made This

 

It may be 50 years since McLaren made its Grand Prix debut in Monaco, but the values of technological innovation and British engineering still remain at its core. The second oldest active team after Ferrari, McLaren has been pivotal to the history of Formula 1 and is built on success and pioneering advancement. To commemorate the 50th anniversary of McLaren Formula 1, and the launch of the new collection, we speak to Suraj Patel, Product and Supply Chain Co-ordinator at McLaren Technology Group Ltd, about what McLaren stands for today.

What does the word ‘innovation’ mean to McLaren in 2016?

Innovation to McLaren means being creative and clever, and to be one step ahead of the rest. We pride ourselves on being the best and are always striving for perfection. By being innovative, we can set the trend rather than follow it, and it allows the company to showcase its dynamism and the talent within it.

McLaren key ring | Steel key ring | Alice Made This

How do you think millennials who are just starting out at McLaren view the brand?

Innovative, driven and dynamic. Once inside, it becomes clear to see how passionate the employees are to be the best, and how its dynamic nature is shown through Formula 1 technologies being applied in other industries such as healthcare and business.

Which values do you think McLaren had 50 years ago that it still prides itself on today?

A strong work ethic, great attention to detail and a desire to push the boundaries, to name but a few. Reading about McLaren from its inception to today, you learn how Bruce McLaren and the team worked tirelessly to continually improve McLaren’s first Formula 1 car, and after 50 years of grand prix racing you can still see that value is still prevalent today as you walk around the McLaren Technology Centre.

McLaren cufflinks | Steel cufflinks | Alice Made This

Speaking of the McLaren Technology Centre, an incredible level of thought and detail went into designing it and, again, you can see this value through the work each individual employee carries out. The company is always exploring ways to push boundaries and push the limits, and this is something that has occurred throughout its history, from taking the knowledge of plane wings and applying it to the M2A, McLaren’s first Formula 1 test car, to creating the world’s first carbon fibre chassis used in Formula 1, to now using predictive analytics and technology and applying it to KPMG’s audit and advisory services.

McLaren cufflinks | Steel cufflinks | Alice Made This


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